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Marketing is a crucial aspect of modern businesses, and Search Engine Optimization (SEO) is vital in ensuring a business’s success. With the emergence of advanced technology, businesses have significantly changed their marketing strategies. Intelligence De Marque (IDM), a London-based marketing consultancy firm, is leading the way in this massive shift in the marketing landscape.
SEO has undergone significant changes with the emergence of AI and the constantly evolving digital landscape. Nowadays, SEO has become the top marketing trend, and IDM is at the forefront of helping businesses harness its potential.
Due to the increasing number of consumers, a robust online presence is essential in today’s business landscape. One effective technique to improve your online presence is SEO, which can help to rank your website higher in search engine results. However, SEO offers a more significant benefit – it can help position your brand throughout the buying journey and ensure that your marketing strategies align with the evolving buying behaviour. This is especially important because, as Google has acknowledged, customer behaviour has changed irrevocably. As of July 2023, Google holds 92.08% of the worldwide search engine market share.
Customers now prefer to carry out most of the buying process independently. For example, 86% of consumers say that search engines are the best way to gather information, and people of all ages overwhelmingly use search engines to find answers online. Therefore, incorporating SEO into your marketing strategy in today’s time can help you adapt to these changes in customer behaviour and improve your chances of success. Source
IDM offers businesses clear guidance through the complex world of digital marketing. Through SEO, businesses can improve their visibility, and IDM can help them achieve their goals.
IDM: Pioneering the SEO Revolution
In the digital age, an SEO strategy that can adapt to the ever-changing algorithms of search engines, such as Google, is crucial. At IDM, we adopt a collaborative approach that combines business insights and technology to give our clients a competitive advantage. Every business has unique needs and goals, so we tailor our advanced SEO strategies accordingly.
IDM utilises various SEO techniques to help you improve your website’s search engine rankings and get more traffic. Our approach includes:
1. SEO Copywriting: We create valuable content tailored to your target audience.
2. Technical SEO: We optimise your website’s technical components to make it more search engine-friendly and improve its rankings.
3. Link Building & Outreach: We specialise in building high-quality backlinks for your website to expand its authority and visibility.
4. SEO Audit: We regularly conduct SEO audits to ensure your website performs at its best.
5. Local SEO: We use Google My Business and other local SEO strategies to help you reach and engage with local customers.
6. On-Page Content: We create visually appealing and engaging content optimised for SEO and designed to convert visitors into customers.
7. New Audiences: We help you expand your reach and attract new audiences by covering a wide range of topics in your content.
SEO is the Future of Marketing
In today’s fiercely competitive market, businesses must embrace the latest marketing trends to thrive. At IDM, we firmly believe that SEO is the future of marketing and is essential for achieving success in the digital world. Our unwavering dedication to keeping up with technological advancements makes us the perfect partner to help businesses navigate the ever-evolving SEO landscape. We offer consulting services and are committed to helping businesses of all categories harness the power of SEO to secure their online presence and take their business to new heights. With IDM, companies can confidently embrace SEO as the top marketing trend and propel their business towards unprecedented success.